Digital Marketing Certification

Learn the essential concepts of digital marketing like SEO,SMO,SEM that will help you to achive new hikes in your marketing career.

Beginner 0(0 Ratings) 0 Students enrolled
Created by Sanjeev Singh Last updated Fri, 11-Sep-2020 English
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Curriculum for this course
0 Lessons 00:00:00 Hours
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Description
01 Learning Path
Introduction Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitor's Engagement
  • Bringing Targeted Traffic
  • Lead Generation
Analysis and keyword Research
  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
02 Learning Path
Search engine optimization (seo)
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling
Off page optimization
  • Link Building Tips & Techniques
  • White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
On page optimization
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • Creating XML Sitemap
  • Robot.txta
03 Learning Path
SEO Updates and Analysis
  • Google Panda, Penguin
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis
  • Competitor Website Analysis And Backlinks
  • Backlinks Tracking, Monitoring
Google Ads or pay per click Marketing
  • Google Ads
  • Introduction To Online Advertising
  • Google Ads Account And Campaign Basics
  • Google Ads Targeting And Placement
  • Google Ads Bidding And Budgeting
  • Google Ads Tool
Local Business & Google Mapping
  • Creating Local Listing In Search Engine
  • Google Places Setup
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
04 Learning Path
Social Media Optimization (SMO)
  • Introduction to Logistic Regression
  • Logistic Regression use Cases
  • Understand use of odds & Logit function
  • Predicting Credit Card default Cases
  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn, YouTube
Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, Retweets, Clicks
  • Conversions, Hashtags
Social Media Marketing (SMM)
  • Facebook Optimization
  • FanPage Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Creating Advertising Campaigns
  • Payment Modes
05 Learning Path
LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
Google web Analytics
  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Live Data
  • Demographics
Google+
  • Tools & Techniques
  • Google+ Groups
  • Google+ for Businesses
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  • Access on mobile and tv