Digital Marketing Certification

01 Learning Path

Introduction Digital Marketing

• Importance Of Digital Marketing
• How did Internet Marketing work?
• Traditional Vs. Digital Marketing
• Types of Digital Marketing
• Increasing Visibility
• Visitor's Engagement
• Bringing Targeted Traffic
• Lead Generation

Analysis and keyword Research

• Market Research
• Keyword Research And Analysis
• Types Of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Keyword Analysis
• Choosing Right Keywords To The Project

02 Learning Path

Search engine optimization (seo)

• SEO Fundamentals & Concepts
• Understanding The SERP
• Google Processing
• Indexing
• Crawling

Off page optimization

• Link Building Tips & Techniques
• White Hat And Black Hat SEO
• Alexa Rank, Domain
• Link Acquisition Techniques

On page optimization

• Meta Data Optimization
• URL Optimization
• Internal Linking
• Canonical Implementation
• H1, H2, H3 Tags Optimization
• Image Optimization
• Landing Page Optimization
• Creating XML Sitemap
• Robot.txta

03 Learning Path

SEO Updates and Analysis

• Google Panda, Penguin
• Humming Bird Algorithm
• Google Penalties
• SEO Tools For Website Analysis
• Competitor Website Analysis And Backlinks
• Backlinks Tracking, Monitoring

Google Ads or pay per click Marketing

• Google Ads
• Introduction To Online Advertising
• Google Ads Account And Campaign Basics
• Google Ads Targeting And Placement
• Google Ads Bidding And Budgeting
• Google Ads Tool

Local Business & Google Mapping

• Creating Local Listing In Search Engine
• Google Places Setup
• Search Engine Visibility Reports
• Verification Of Listing
• Google Reviews

04 Learning Path

Social Media Optimization (SMO)

• Introduction to Logistic Regression
• Logistic Regression use Cases
• Understand use of odds & Logit function
• Predicting Credit Card default Cases
• Social Media Optimization
• Introduction To Social Media Networks
• Types Of Social Media Websites
• Social Media Optimization Concepts
• Facebook, Google+, LinkedIn, YouTube

Introduction To Twitter

• Creating Strong Profiles On Twitter
• Followers, Retweets, Clicks
• Conversions, Hashtags

Social Media Marketing (SMM)

• Facebook Optimization
• FanPage Vs Profile Vs Group
• Creating Facebook Page For Business
• Increasing Fans And Doing Marketing
• Facebook Analytics
• Creating Advertising Campaigns
• Payment Modes

05 Learning Path

LinkedIn Optimization

• What Is LinkedIn?
• Individual Profile Vs. Company Profile
• Branding On LinkedIn
• Marketing On LinkedIn Groups

Google web Analytics

• Getting Started With Google Analytics
• Navigating Google Analytics
• Real-Time Monitoring
• Audience
• Live Data
• Demographics

Google+

• Tools & Techniques
• Google+ Groups
• Google+ for Businesses